Start with an estimate you can review
Break the project into phases: preparation, production, meetings, revisions, administration and delivery. One number cannot explain where the margin disappeared.
Track context, not only a total
Connect every session to a client, project and task. You can then see whether the deviation came from a revision, a poorly estimated phase or work that was never included in the quote.
Turn comparison into a decision
When a phase repeatedly exceeds its estimate, adjust scope, rate, planned time or the approval process before the next project starts.
